We are seeking a dynamic and results-driven Sales Development Manager to lead our sales development team and drive the growth of our company’s sales pipeline. As the Sales Development Manager, you will play a crucial role in generating new business opportunities, nurturing leads, and building a strong sales foundation. You will be responsible for managing a team of Sales Development Representatives (SDRs) and working closely with our sales and marketing teams to ensure a seamless flow of qualified leads into the sales funnel.
Team Leadership and Management:
Recruit, train, and onboard new Sales Development Representatives (SDRs) to ensure they have the necessary skills and knowledge to excel in their roles.
Set clear performance expectations and sales targets for the team, providing regular coaching, feedback, and mentoring to drive individual and team success.
Foster a positive and motivating work environment that encourages collaboration, creativity, and continuous improvement within the sales development team.
Sales Strategy and Planning:
Collaborate with the sales and marketing leadership to develop and refine the sales development strategy and lead generation initiatives.
Analyze market trends, customer needs, and competitor activities to identify new opportunities and areas for growth.
Create and execute strategic outreach campaigns to target specific industries, regions, or customer segments.
Lead Generation and Qualification:
Work closely with the marketing team to ensure a steady flow of inbound leads and optimize lead generation efforts.
Develop outbound lead generation strategies, including cold calling, email campaigns, social selling, and other relevant channels.
Qualify leads through effective discovery and needs assessment, ensuring only high-quality prospects enter the sales pipeline.
Process Improvement and Sales Enablement:
Continuously evaluate and improve sales development processes, ensuring efficiency and effectiveness in lead qualification and conversion.
Collaborate with the sales enablement team to create and update sales collateral, scripts, and tools to support the SDRs in their outreach efforts.
Utilize CRM and sales automation tools to track performance metrics, monitor progress, and generate actionable insights to drive improvements
Foster strong working relationships with the sales, marketing, and customer success teams to ensure smooth handoffs of qualified leads and maintain a cohesive sales process.
Collaborate with the sales team to refine lead qualification criteria and align on target accounts and personas.
Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
Proven experience (X+ years) in sales development or inside sales, with a track record of achieving and exceeding targets.
Demonstrated success in managing and leading sales development teams, driving individual and team performance.
In-depth knowledge of sales development strategies, lead generation techniques, and best practices.
Excellent communication and interpersonal skills with the ability to build rapport with potential clients and internal stakeholders.
Strong analytical skills to interpret data, generate insights, and make data-driven decisions.
Familiarity with CRM software and sales automation tools.
Highly motivated, proactive, and results-oriented with a passion for continuous improvement.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.