Summary
The Digital Marketing Manager is responsible for developing and executing digital marketing campaigns that achieve the company’s goals. This includes managing the company’s website, social media channels, and paid advertising campaigns.
Responsibilities
- Develop and execute digital marketing campaigns: This includes developing the campaign’s goals, target audience, and creative strategy; managing the campaign budget; and tracking and measuring the campaign’s results.
- Manage the company’s website: This includes optimizing the website for search engines, creating and managing content, and tracking website traffic.
- Manage the company’s social media channels: This includes developing and executing social media marketing campaigns, monitoring social media mentions, and responding to customer inquiries.
- Manage paid advertising campaigns: This includes developing and executing paid advertising campaigns on Google, Facebook, and other platforms; tracking and measuring the results of paid advertising campaigns.
- Stay up-to-date on the latest trends in digital marketing: This includes reading industry publications, attending conferences, and following thought leaders on social media.
- Work with other departments, such as product development and sales, to ensure that digital marketing campaigns are aligned with the company’s overall goals.
Qualifications
- Bachelor’s degree in marketing, business, or a related field
- Experience in digital marketing
- Strong understanding of digital marketing principles and techniques
- Excellent written and verbal communication skills
- Ability to think strategically and creatively
- Ability to work independently and as part of a team
- Attention to detail and accuracy
Skills and Experience
- Experience with a variety of digital marketing channels, including search engine optimization (SEO), social media marketing, and paid advertising.
- Experience with data analysis and measurement.
- Experience with project management.
- Excellent presentation and interpersonal skills.
The Digital Marketing Manager role is a challenging and rewarding one. It requires a deep understanding of digital marketing principles and techniques, as well as the ability to think strategically and creatively. The ideal candidate will be able to develop and execute digital marketing campaigns that achieve results and build a strong brand for the company.