Summary
The Customer Insights Manager is responsible for gathering, analysing, and interpreting customer data to inform marketing decisions. This includes developing customer personas, identifying customer needs and pain points, and tracking customer satisfaction.
Responsibilities
- Gather, analyse, and interpret customer data: This includes collecting data from a variety of sources, such as surveys, interviews, and social media.
- Develop customer personas: This includes creating detailed profiles of the company’s target customers.
- Identify customer needs and pain points: This includes using data to understand what customers want and need.
- Track customer satisfaction: This includes collecting feedback from customers and using it to improve the customer experience.
- Inform marketing decisions: This includes using customer insights to inform the development of marketing strategies and campaigns.
- Stay up-to-date on the latest trends in customer insights: This includes reading industry publications, attending conferences, and following thought leaders on social media.
Qualifications
- Bachelor’s degree in marketing, business, or a related field
- Experience in customer insights
- Strong understanding of data analysis and interpretation
- Excellent written and verbal communication skills
- Ability to think strategically and creatively
- Ability to work independently and as part of a team
Skills and Experience
- Experience with a variety of data analysis tools and techniques.
- Experience with customer research methods.
- Experience with project management.
- Excellent presentation and interpersonal skills.
The Customer Insights Manager role is a challenging and rewarding one. It requires a deep understanding of customer behaviour and the ability to use data to inform marketing decisions. The ideal candidate will be able to use customer insights to drive growth and improve the customer experience.