Social Media Strategy: What Motivates Job-Seekers?
April 5th, 2010 by Louis P. Kadetsky, CPC
There’s a lot of talk about social media and the job hunt these days. A combination of new channels and a still high rate of unemployment have made job-seekers more resourceful and hyper-sensitive to any opportunity to catch a corporate recruiter’s attention – however small it may be. For recruiters and candidates alike, this creates as much challenge as it does opportunity. I’ve covered the increase in application volume at length already, so this week, let’s take a look at perception – and the candidate techniques that recruiters will have to learn to see through.
There was a great article on social media blog Mashable a few weeks ago with plenty of advice for job-seekers. Now, it’s time to figure out what that means for those of us on the receiving end of the resume deluge. This week, we’ll take a close look at the tactics being employed by the hunters, and how you can refocus your recruiting efforts on the competencies, skills and experience most relevant to your open reqs.
Corporate recruiters have always had to find ways to put themselves inside the heads of job-seekers and likely candidates: social media doesn’t change this. The tools are a little different, but your objective remains the same – to get a complete and accurate view of the people best-suited to the open positions in your company.
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