Social Media Strategy: Sniff out Reality
April 7th, 2010 by Louis P. Kadetsky, CPC
Social media users who have a specific objective in mind – from selling a product to landing a new job – are often exhorted to be “authentic.” The goal is to convey “the real you,” which often becomes a synthetic task, ironically. So, your job is to (a) identify real authenticity, particularly in regards to relationships, and (b) sift through faux authenticity to get a real sense of the prospective candidate.
Judging a social media user by the company he or she keeps can be deceiving. Skip who the person is following on Twitter – that’s a unidirectional relationship that doesn’t speak to connections. Instead, look at who’s following the prospective candidate to get a sense of the value of the content he or she provides. Also, look for depth in LinkedIn and Facebook relationships. Is the social media user merely collecting high-profile reciprocal relationships or if feedback and interaction are indicative of an actual connection? If the posting is one way, from the person you’re watching, the relationship probably isn’t genuine.
Some social media users will invest in “getting on the radar” of important personalities in their industry, which can make it harder for you to find out if the connections are authentic. At this point, it makes sense to get in touch with us about our STREAM service. Legitimate social media relationships take on the appearance and characteristics of talent pools, which our team specializes in locating, evaluating and cultivating. Our team will use social media cues to find rich sources of talent and delve into the details to identify the concentrations of likely candidates that are most likely to benefit your company.
When authenticity is no loner authentic, the job of the corporate recruiter becomes a little bit tougher. The value of social media in sourcing and qualifying prospective candidates is obviously high, but you’ll need to invest time in “interviewing” candidates before you even meet them. With KGTiger’s STREAM service, you can get support in this time-consuming task, and spend more of your time with the candidates that matter most. Instead of hunting for authenticity, make your job dealing it – by ensuring that you get authentic, qualified and high-impact candidates faster and more efficiently.
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