Social Media Strategy: Plugged in or One-Trick Pony?
April 8th, 2010 by Louis P. Kadetsky, CPC
Social media is still so new that the meaning of “savvy” still hasn’t emerged. Even absent generally accepted principles, there are still ways you can gauge whether your social media-savvy prospective candidate is truly plugged into the social media space or is just a single-platform power user. Instead of looking at numbers of friends, fans, followers or connections, you need to think about content.
What is your prospective candidate saying via social media?
In this aspect of your social media “due diligence,” you want to see how connected a social media user is to the space for which you’re recruiting. In addition to understanding what’s trending on Twitter, you’ll want to see if the user is participating in the broader debates that affect the req you’re trying to fill. Where this gets tricky, especially given corporate recruiter workloads in today’s lean environments, involves which trends matter most. Since you’re probably recruiting for a variety of positions within your company – some of which may involve different business lines – it can be tough to keep pace with the developments that are relevant to all the areas that you support.
KGTiger’s TMR service can help you stay up to speed on the issues that effect certain positions, as well as how industry developments impact the availability of talent for a particular skill or in a given region. In addition to getting a sense of the comments for which you should look – and KGTiger can help you out here, too – you will receive insights into the corporate recruiting implications, giving you a better sense of the risks and opportunities in front of your company.
When using social media to source and evaluate candidates, content is crucial. For what you read to be relevant, however, you need to know what to look for. KGTiger’s TMR service can equip you with the industry intelligence that will make your efforts more productive.
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