Archive

Archive for April, 2010

Week in Review

Friday, April 16th, 2010

Why Your Workday Needs a Visual Soundtrack: The internet and TV seem to go together. Call it the work habit of the twenty-first century, but more people are using both at the same time. Add to that a mash-up of work and life, which has many of us plucking away at Blackberries and iPhones to keep pace with the office while on vacation or at the dinner table, and it’s clear that the television is becoming an essential component of our workforce.

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Financial Firms Get Hiring Bump: As the employment market flirts with recovery, look for entry-level positions in the financial services industry to show plenty of potential. This summer, new hires for these junior positions are expected to surge between 20 percent and 50 percent relative to the same period last year. Even if this is based on the depressed employment levels of 2009, it is nonetheless an impressive growth rate – and one that will put a considerable strain on corporate recruiters in the financial business.

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A New Recruiting Opportunity with LinkedIn: Competition in the social media space benefits everyone in the talent supply chain – candidates, hiring managers and corporate recruiters. As the major platforms compete for users and look for ways to increase their traffic, they’ve been rolling out new features. LinkedIn, in particular, has been pursuing this agenda rather aggressively, and its latest enhancement speaks directly to increasing action on its network for the talent market in a tough employment market.

Read the article >>

Scarce Talent: Learn Your Alternatives: Unemployment doesn’t always equate to available talent. For highly specialized positions, an economic downturn does little to alleviate the pressure on corporate recruiters to source candidates with unique, coveted skills. The only solution is to have what amounts to a succession plan for key roles in your company, not just for the executive suite. Fundamental to this effort, of course, is to know every corner of your market. If you know the intricacies of the talent market for scarce skills, you’ll have an advantage when it’s time to fill open reqs.

Read the article >>

Financial Firms Get Hiring Bump

Thursday, April 15th, 2010

As the employment market flirts with recovery, look for entry-level positions in the financial services industry to show plenty of potential. This summer, new hires for these junior positions are expected to surge between 20 percent and 50 percent relative to the same period last year. Even if this is based on the depressed employment levels of 2009, it is nonetheless an impressive growth rate – and one that will put a considerable strain on corporate recruiters in the financial business.

This summer, look for the convergence of two powerful forces in the financial services industry. One, of course, is the need to hire aggressively. On the other side of the equation, though, is a market still bearing the weight of a 9.7 percent unemployment rate. Even though 162,000 jobs were created in March, it wasn’t enough to offset the effects of the financial crisis that struck in September 2008 … particularly the 400,000 positions shed in the financial services industry (including insurance) alone.

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Scarce Talent: Learn Your Alternatives

Wednesday, April 14th, 2010

Unemployment doesn’t always equate to available talent. For highly specialized positions, an economic downturn does little to alleviate the pressure on corporate recruiters to source candidates with unique, coveted skills. The only solution is to have what amounts to a succession plan for key roles in your company, not just for the executive suite. Fundamental to this effort, of course, is to know every corner of your market. If you know the intricacies of the talent market for scarce skills, you’ll have an advantage when it’s time to fill open reqs.

Some talent markets are naturally small. Fields that require a considerable amount of education and experience of a specified nature in order for employees to be effective are essentially exclusionary. So, to attract talent, you often have to spend more than you’d like … and provide a work environment that will resonate with a particular candidate.

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A New Recruiting Opportunity with LinkedIn

Tuesday, April 13th, 2010

Competition in the social media space benefits everyone in the talent supply chain – candidates, hiring managers and corporate recruiters. As the major platforms compete for users and look for ways to increase their traffic, they’ve been rolling out new features. LinkedIn, in particular, has been pursuing this agenda rather aggressively, and its latest enhancement speaks directly to increasing action on its network for the talent market in a tough employment market.

LinkedIn’s new Real-Time Profile Matches is still in beta testing, but the company’s objective is salient: make it easier to pair high-quality candidates with open reqs. It was clearly developed with corporate recruiters in mind, as LinkedIn is implying that it’s trying to shrink time to hire across the industry.

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Why Your Workday Needs a Visual Soundtrack

Monday, April 12th, 2010

The internet and TV seem to go together. Call it the work habit of the twenty-first century, but more people are using both at the same time. Add to that a mash-up of work and life, which has many of us plucking away at Blackberries and iPhones to keep pace with the office while on vacation or at the dinner table, and it’s clear that the television is becoming an essential component of our workforce.

The latest “Three Screen” report from Nielsen (PDF) states that the amount of time Americans spend using the web and TV concurrently has surged 35 percent from a year earlier. For the average American consumer, based on data from the fourth quarter of last year, that means 3 ½ hours of overlap between the two types of media. Almost 59 percent of consumers reported that they do this at least once a month, a slight increase from 57.5 percent in 2008.

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Week in Review: Social Media Strategy for Corporate Recruiting

Friday, April 9th, 2010

What Motivates Job-Seekers?: There’s a lot of talk about social media and the job hunt these days. A combination of new channels and a still high rate of unemployment have made job-seekers more resourceful and hyper-sensitive to any opportunity to catch a corporate recruiter’s attention – however small it may be. For recruiters and candidates alike, this creates as much challenge as it does opportunity. I’ve covered the increase in application volume at length already, so this week, let’s take a look at perception – and the candidate techniques that recruiters will have to learn to see through.

Read the article >>

Three Wrong Assumptions About Candidates: Social media-savvy job-seekers don’t come in only one size, shape or color. They can have any number of demographic or lifestyle characteristics. So, don’t think that because you connected with a candidate on Facebook or Twitter that he or she is of Generation Y. According to Mashable, a small focus group yielded social media super-users ranging from their 20s to their 40s and sporting varied educations.

Read the article >>

Sniff Out Reality: Social media users who have a specific objective in mind – from selling a product to landing a new job – are often exhorted to be “authentic.” The goal is to convey “the real you,” which often becomes a synthetic task, ironically. So, your job is to (a) identify real authenticity, particularly in regards to relationships, and (b) sift through faux authenticity to get a real sense of the prospective candidate.

Read the article >>

Plugged in or One-Trick Pony?: Social media is still so new that the meaning of “savvy” still hasn’t emerged. Even absent generally accepted principles, there are still ways you can gauge whether your social media-savvy prospective candidate is truly plugged into the social media space or is just a single-platform power user. Instead of looking at numbers of friends, fans, followers or connections, you need to think about content.

Read the article >>

Social Media Strategy: Plugged in or One-Trick Pony?

Thursday, April 8th, 2010

Social media is still so new that the meaning of “savvy” still hasn’t emerged. Even absent generally accepted principles, there are still ways you can gauge whether your social media-savvy prospective candidate is truly plugged into the social media space or is just a single-platform power user. Instead of looking at numbers of friends, fans, followers or connections, you need to think about content.

What is your prospective candidate saying via social media?

In this aspect of your social media “due diligence,” you want to see how connected a social media user is to the space for which you’re recruiting. In addition to understanding what’s trending on Twitter, you’ll want to see if the user is participating in the broader debates that affect the req you’re trying to fill. Where this gets tricky, especially given corporate recruiter workloads in today’s lean environments, involves which trends matter most. Since you’re probably recruiting for a variety of positions within your company – some of which may involve different business lines – it can be tough to keep pace with the developments that are relevant to all the areas that you support.

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Social Media Strategy: Sniff out Reality

Wednesday, April 7th, 2010

Social media users who have a specific objective in mind – from selling a product to landing a new job – are often exhorted to be “authentic.” The goal is to convey “the real you,” which often becomes a synthetic task, ironically. So, your job is to (a) identify real authenticity, particularly in regards to relationships, and (b) sift through faux authenticity to get a real sense of the prospective candidate.

Judging a social media user by the company he or she keeps can be deceiving. Skip who the person is following on Twitter – that’s a unidirectional relationship that doesn’t speak to connections. Instead, look at who’s following the prospective candidate to get a sense of the value of the content he or she provides. Also, look for depth in LinkedIn and Facebook relationships. Is the social media user merely collecting high-profile reciprocal relationships or if feedback and interaction are indicative of an actual connection? If the posting is one way, from the person you’re watching, the relationship probably isn’t genuine.

Some social media users will invest in “getting on the radar” of important personalities in their industry, which can make it harder for you to find out if the connections are authentic. At this point, it makes sense to get in touch with us about our STREAM service. Legitimate social media relationships take on the appearance and characteristics of talent pools, which our team specializes in locating, evaluating and cultivating. Our team will use social media cues to find rich sources of talent and delve into the details to identify the concentrations of likely candidates that are most likely to benefit your company.

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Social Media Strategy: Three Wrong Assumptions about Candidates

Tuesday, April 6th, 2010

Social media-savvy job-seekers don’t come in only one size, shape or color. They can have any number of demographic or lifestyle characteristics. So, don’t think that because you connected with a candidate on Facebook or Twitter that he or she is of Generation Y. According to Mashable, a small focus group yielded social media super-users ranging from their 20s to their 40s and sporting varied educations.

So, what are the mistakes you can make when trying to judge a user by his or her limited profile? Here are three surprising and powerful tips that can help you keep an open mind.

1. The world is ageless
With ages ranging from the middle of Generation X to the middle of Generation Y, it’s hard to draw conclusions about age from social media use or skill.

Lesson for corporate recruiters: Don’t worry about finding candidates who will fall short of experience profiles. Everyone from new hires to seasoned executives has found a home on the likes of Twitter and Facebook.

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Social Media Strategy: What Motivates Job-Seekers?

Monday, April 5th, 2010

There’s a lot of talk about social media and the job hunt these days. A combination of new channels and a still high rate of unemployment have made job-seekers more resourceful and hyper-sensitive to any opportunity to catch a corporate recruiter’s attention – however small it may be. For recruiters and candidates alike, this creates as much challenge as it does opportunity. I’ve covered the increase in application volume at length already, so this week, let’s take a look at perception – and the candidate techniques that recruiters will have to learn to see through.

There was a great article on social media blog Mashable a few weeks ago with plenty of advice for job-seekers. Now, it’s time to figure out what that means for those of us on the receiving end of the resume deluge. This week, we’ll take a close look at the tactics being employed by the hunters, and how you can refocus your recruiting efforts on the competencies, skills and experience most relevant to your open reqs.

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